Effective Date: April 6, 2026
Introduction
Welcome to Euthymol® (https://euthymolbrand.com/). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how Euthymol®, operating from 1 Bow Churchyard, London, EC4M 9DQ, United Kingdom, collects, uses, discloses, and safeguards your information when you visit our website and purchase our oral care products, including Euthymol toothpaste, whitening formulas, pink toothpaste, mouthwash, and toothbrushes.
As a distinguished British oral care brand with over 125 years of heritage, we understand the importance of trust and transparency. This policy applies to all users of our website and customers of our products worldwide. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our practices, please do not use our website or services.
We respect your privacy rights under various international regulations, including the General Data Protection Regulation (GDPR) for users in the European Economic Area and the California Consumer Privacy Act (CCPA) for California residents. This policy outlines your rights and our responsibilities regarding your personal data.
What Information We Collect
We collect various types of information to provide and improve our services to you:
Personal Identification Information: When you create an account, place an order, or contact us, we may collect your name, email address, phone number, shipping address, billing address, and payment information. This information is essential for processing your orders of Euthymol products, including our Original Pink Toothpaste, Whitening formulas, Complete Oral Care Kits, and other items from our product range.
Order and Transaction Information: We collect details about your purchases, including product selections (such as Euthymol Original Pink Toothpaste, Twin Packs, Travel Size, Family Size, 4-Pack Value Sets, or Complete Oral Care Kits), order history, payment method, shipping preferences, and transaction amounts. This helps us fulfill your orders accurately and provide customer support.
Account Information: If you create an account on our website, we store your login credentials, purchase history, saved addresses, payment preferences, and product preferences to streamline your shopping experience.
Communication Data: When you contact us via email at [email protected], phone at +41 44 520 52 75, or through our contact forms, we collect the content of your messages, inquiries, feedback, product reviews, and any attachments you send.
Technical Information: We automatically collect certain technical data when you visit our website, including your IP address, browser type and version, operating system, device information, referring URLs, pages viewed, time spent on pages, and clickstream data. This helps us understand how visitors interact with our site.
Marketing Preferences: We collect information about your communication preferences, including whether you wish to receive promotional emails about new Euthymol products, special offers, oral care tips, and company news.
Cookies and Tracking Data: We use cookies and similar tracking technologies to collect information about your browsing behavior, preferences, and interactions with our website. Please see our Cookie Usage section for more details.
Use of Information
We use the collected information for the following purposes:
Order Processing and Fulfillment: We use your personal and payment information to process your orders, arrange shipping of Euthymol toothpaste and oral care products, send order confirmations, provide tracking information, and handle returns or exchanges.
Customer Service: Your information helps us respond to your inquiries, resolve issues with your orders, provide technical support, answer questions about our products (such as whether Euthymol toothpaste contains fluoride or is suitable for sensitive teeth), and maintain customer satisfaction.
Account Management: We use your account information to maintain your user profile, save your preferences, store your order history, and provide a personalized shopping experience when you return to our website.
Product Improvement: We analyze purchase patterns and customer feedback to improve our existing products, develop new formulations (such as our Euthymol Whitening and Purple Toothpaste lines), enhance packaging, and ensure product quality meets our heritage standards.
Marketing Communications: With your consent, we use your contact information to send promotional emails about new products, special offers, loyalty programs, oral care tips, and company updates. You can opt out of marketing communications at any time.
Website Optimization: Technical data helps us improve website functionality, enhance user experience, identify and fix technical issues, optimize page loading speeds, and ensure our site works across different devices and browsers.
Legal Compliance: We use your information to comply with applicable laws and regulations, respond to legal requests, enforce our Terms & Conditions, protect against fraudulent transactions, and safeguard our business interests.
Analytics and Research: We analyze aggregated and anonymized data to understand market trends, customer preferences for oral care products, shopping patterns, and demographic information to inform our business decisions.
Third-Party Disclosure
We value your privacy and limit third-party disclosures to the following circumstances:
Service Providers: We share information with trusted third-party service providers who assist us in operating our website, processing payments, shipping products, managing customer relationships, and conducting business operations. These providers include payment processors, shipping carriers, email service providers, web hosting companies, and analytics services. All service providers are contractually obligated to maintain the confidentiality and security of your information.
Business Transfers: In the event of a merger, acquisition, bankruptcy, or sale of company assets, your information may be transferred to the acquiring entity. We will notify you of any such change and provide options regarding your personal data.
Legal Requirements: We may disclose your information when required by law, court order, subpoena, or governmental request, or when necessary to protect our rights, property, or safety, or that of our users or the public.
With Your Consent: We may share your information with third parties when you explicitly consent to such disclosure, such as when participating in promotional partnerships or third-party services.
Aggregated Data: We may share anonymized, aggregated statistical information about our users with partners or for marketing purposes. This data cannot be used to identify individual users.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.
Cookie Usage
Our website uses cookies and similar tracking technologies to enhance your browsing experience:
Essential Cookies: These cookies are necessary for the website to function properly, including shopping cart functionality, secure login, payment processing, and session management. You cannot opt out of essential cookies without affecting website functionality.
Performance Cookies: These cookies collect information about how visitors use our website, including which pages are visited most often and error messages received. This helps us improve website performance and user experience.
Functional Cookies: These cookies remember your preferences, such as language selection, region, saved addresses, and display settings, to provide a more personalized experience.
Analytics Cookies: We use analytics cookies to understand visitor behavior, traffic sources, page performance, and conversion rates. This information is typically aggregated and used to improve our website and marketing strategies.
Marketing Cookies: These cookies track your browsing activity to deliver relevant advertisements about Euthymol products across the web. They also help us measure the effectiveness of our marketing campaigns.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may limit your ability to use certain features of our website. For more information about managing cookies, visit your browser’s help section.
External Links
Our website may contain links to external websites, including social media platforms, partner sites, dental health resources, or approved content delivery networks (CDNs) such as cdnjs.cloudflare.com, cdn.jsdelivr.net, fonts.googleapis.com, and image hosting services like i.imgur.com and images.unsplash.com. These external sites have their own privacy policies and terms of service.
Euthymol® is not responsible for the privacy practices or content of external websites. We encourage you to review the privacy policies of any third-party sites you visit through links on our website. The inclusion of links does not imply endorsement of the external site or its content.
Security Measures
We implement robust security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:
Data Encryption: We use industry-standard SSL/TLS encryption to protect data transmitted between your browser and our servers, particularly during payment processing and account login.
Secure Payment Processing: Payment information is processed through secure, PCI-DSS compliant payment gateways. We do not store complete credit card information on our servers.
Access Controls: We restrict access to personal information to employees, contractors, and service providers who need the information to perform their duties. All personnel are bound by confidentiality agreements.
Regular Security Audits: We conduct regular security assessments, vulnerability testing, and system updates to identify and address potential security risks.
Data Storage Protection: Personal information is stored on secure servers with firewalls, intrusion detection systems, and backup protocols to prevent data loss.
Account Security: We encourage users to create strong passwords and keep login credentials confidential. We implement measures to detect and prevent unauthorized account access.
While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but will notify you of any data breaches as required by applicable law.
User Rights and Choices
You have several rights regarding your personal information:
Access Rights: You can request access to the personal information we hold about you, including order history, account details, and communication records.
Correction Rights: You can request correction of inaccurate or incomplete personal information through your account settings or by contacting us.
Deletion Rights: You can request deletion of your personal information, subject to legal retention requirements and legitimate business needs. Please note that deleting your account may prevent us from fulfilling ongoing orders or providing warranty support.
Opt-Out Rights: You can opt out of marketing communications by clicking the unsubscribe link in promotional emails or adjusting your account preferences. You will continue to receive transactional emails related to your orders.
Data Portability: You can request a copy of your personal information in a structured, machine-readable format for transfer to another service.
Objection Rights: You can object to certain types of data processing, including processing for marketing purposes or based on legitimate interests.
To exercise these rights, please contact us at [email protected] or write to us at 1 Bow Churchyard, London, EC4M 9DQ, United Kingdom. We will respond to requests within the timeframe required by applicable law, typically within 30 days.
Protection of Minors
Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 16 without parental consent. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected], and we will take steps to delete such information from our systems.
While Euthymol toothpaste and oral care products can be used by family members of various ages under adult supervision, purchases must be made by adults. Parents should supervise children’s use of our products and website.
CCPA Compliance
For California residents, the California Consumer Privacy Act (CCPA) provides additional rights:
Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected, the sources of information, the purposes for collection, and the categories of third parties with whom we share information.
Right to Delete: You can request deletion of your personal information, subject to certain exceptions, such as completing transactions, detecting security incidents, or complying with legal obligations.
Right to Opt-Out of Sales: Euthymol® does not sell personal information as defined by the CCPA. We do not and will not sell your personal information to third parties.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights, including denying services, charging different prices, or providing different service levels.
Authorized Agents: You may designate an authorized agent to make CCPA requests on your behalf by providing written authorization.
To submit a CCPA request, contact us at [email protected] or call +41 44 520 52 75. We will verify your identity before processing requests and respond within 45 days.
GDPR Compliance
For users in the European Economic Area (EEA), United Kingdom, and Switzerland, we comply with the General Data Protection Regulation (GDPR):
Legal Basis for Processing: We process personal data based on: (1) contractual necessity for order fulfillment; (2) legitimate interests in operating our business and improving products; (3) legal compliance; and (4) your consent for marketing communications.
Data Controller: Euthymol®, located at 1 Bow Churchyard, London, EC4M 9DQ, United Kingdom, is the data controller responsible for your personal information.
International Transfers: If we transfer personal data outside the EEA, we implement appropriate safeguards, such as Standard Contractual Clauses or adequacy decisions, to protect your information.
Right to Lodge Complaints: You have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights.
Withdrawal of Consent: Where processing is based on consent, you can withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
All GDPR rights described in the User Rights and Choices section apply to EEA users. Contact us at [email protected] to exercise your rights.
How Long We Keep Your Information
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law:
Account Information: We retain account information for as long as your account remains active, plus an additional period to handle potential disputes or legal claims.
Order Information: Transaction records are retained for at least seven years to comply with tax and accounting regulations.
Marketing Data: Marketing preferences and communication history are retained until you opt out or request deletion.
Technical Data: Server logs and analytics data are typically retained for 12-24 months.
Legal Requirements: We may retain information longer if required by law, regulatory requirements, or to defend legal claims.
When personal information is no longer needed, we securely delete or anonymize it to prevent unauthorized access or use.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. The “Last Updated” date at the top of this policy indicates when the most recent changes were made.
We will notify you of material changes through prominent notices on our website, email notifications to registered users, or other appropriate communication channels. Continued use of our website after policy updates constitutes acceptance of the revised policy.
We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information. Previous versions of this policy are available upon request.
Privacy Questions
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Phone: +41 44 520 52 75
Mail: Euthymol® Privacy Team, 1 Bow Churchyard, London, EC4M 9DQ, United Kingdom